University of Toronto

Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Posted on Tuesday, August 14th, 2012 at 2:41 am.

The estimated time to read this article is 14 minutes

Written by emw

Yes, you read that right. John Tesh. John, â€œI used to host Entertainment Tonight in the days when Mary Hartâ€™s legs were insured for a million dollars each,â€ Tesh. John, […]

You Want to Write? Here’s The Analytic Eye’s Advice

Posted on Tuesday, July 31st, 2012 at 4:15 am.

The estimated time to read this article is 10 minutes

Written by emw

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

Four Ways Social Media is Changing Our Relationships with Celebrities

Posted on Tuesday, October 11th, 2011 at 4:03 am.

The estimated time to read this article is 11 minutes

Written by emw

Today on Twitter: Alyson celebrated her eighth wedding anniversary. Charisma was in a car accident (sheâ€™s okay). David sent kind thoughts to a friend who had lost his mother. If […]

A Year of The Analytic Eye (2010-2011)

Posted on Tuesday, September 27th, 2011 at 6:12 pm.

The estimated time to read this article is 2 minutes

Written by emw

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

Posted on Tuesday, May 3rd, 2011 at 1:45 am.

The estimated time to read this article is 4 minutes

Written by emw

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canadaâ€™s leading web and social media conference geared toward […]

Taking the analysis on the road: Recent web talks

Posted on Monday, October 4th, 2010 at 11:27 pm.

The estimated time to read this article is 4 minutes

Written by emw

Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach theyâ€™ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.