Urban Arts Productions


A Year of The Analytic Eye (2010-2011)

The estimated time to read this article is 2 minutes

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

The estimated time to read this article is 10 minutes

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

The estimated time to read this article is 10 minutes

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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Working Your Promotional Angles: Urban Arts Case Study, Part III

The estimated time to read this article is 10 minutes

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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Theatre company websites as content gateways: Urban Arts Case Study, Part II

The estimated time to read this article is 10 minutes

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

The estimated time to read this article is 5 minutes

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

The estimated time to read this article is 6 minutes

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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