well played


Kevin Costner’s Master Class on Delivering a Eulogy

The estimated time to read this article is 7 minutes

A few weeks back, Whitney Houston died and was buried. I’m not much of a Houston fan. Truthfully, I wouldn’t describe myself as a music fan. But as the news […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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5 things “Beat the Bank” Teaches About Creating Good Contests

The estimated time to read this article is 9 minutes

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

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Social Media Lessons from Bon Jovi

The estimated time to read this article is 6 minutes

Bon Jovi make communicating with their fans look easy and fun. Here’s how they use social media and technology to take their interactions to the next level.

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