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Dear HigherEd Communicators: John Tesh is Kicking Our Asses

The estimated time to read this article is 14 minutes

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

The estimated time to read this article is 10 minutes

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

The estimated time to read this article is 10 minutes

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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