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Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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