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Want fries with that McDonald’s combo? Only if they’re downsized

Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the […]

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Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Theatre company websites as content gateways: Urban Arts Case Study, Part II

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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